Practice Building

Posts about everything involved in growing and developing your practice

Money And The Modern Practitioner

You know what? I’m just going to say it: ‘MONEY’ IS NOT A DIRTY WORD! I believe that as a practitioner, you should be fairly remunerated for your skills. I believe that your practice should make a healthy profit and you should be able to support yourself financially. And you put a lot of money […]

The Definition Of Madness (For Practitioners!)

Einstein once said “The definition of madness is doing the same things over and over and expecting different results” Kind of obvious, and yet, we all do it… And it’s something I see practitioners doing all the time! Let me re-phrase the saying a little: If you do the same things as others you see […]

The Story Of A Struggling Practitioner (Me!)

I spent 3 years training to be an acupuncturist. When I finally qualified I was full of enthusiasm and itching to get going. I got some business cards and some leaflets printed, and got a simple website. And then I waited… … and I waited. … and I waited. The phone didn’t ring. And apart […]

Practitioners: The Secret To A Successful Practice

I don’t mind admitting that I’ve wasted thousands of pounds over the years on ads of all kinds to try to fill up my practice. For the most part, they failed miserably. But with hindsight, the experience has been valuable, as it lead me to discover how to market and promote my practice successfully. And […]