The Definition Of Madness (For Practitioners!)

Einstein once said “The definition of madness is doing the same things over and over and expecting different results”

Kind of obvious, and yet, we all do it…

And it’s something I see practitioners doing all the time!

Let me re-phrase the saying a little:

If you do the same things as others you see around you, you’ll get the same results.

So the question is, do you want the same results as all the other practitioners?

I can tell you you don’t!

In my 14 years of practice I’ve seen practitioners come, and I’ve seen practitioners go. Unfortunately, most who come (full of enthusiasm) end up going (dejected and frustrated)

Very few ‘stick around’ and make a successful practice.


Because nobody knows how to run a successful practice, so everyone just copies what everyone else is doing – and that model is BROKEN!

Think of all the practitioners you know.

  • Everyone charges roughly the same
  • Everyone works in the same kind of places
  • Everyone advertises in the same places, in the same ways

In fact, the set-up and day to day running of each individual practice is almost identical from one to the next.

But the VAST majority of practitioners don’t make it through their first few years (at least, not without significant financial backing, and a lot of patience)

And only a small fraction of those go on to really have a successful, busy practice.

And, if you do what they do, you’ll get the same results as them.

In other words, things will head south…

So, realising this, I worked out ways to do things differently.

And I want to help you to do the same.

My forthcoming Practice Building Masterclass will show you exactly how to separate yourself from the herd, and make sure that you don’t end up struggling and eventually failing like the unfortunate majority of practitioners out there.

I hope you’ll consider joining me: